To showcase their incredible, advanced base layer technology - high-end sports wear brand X-Bionic brought Bolder on board. Forming part of the brands beautiful rebrand, we were tasked with developing a motion sequence to explore the sophisticated structures and tech behind the core attributes of this complex product.
Accurately representing the 3D knitting process of the garment, the properties that structure generates as well as the 'feel' & stylistic attitude of the brand was the key.
The fully CGI sequence - all it's simulations and in-depth texturing, macro production animations, as well as sound design was designed to provide a strong and detailed aesthetic. While maintaining a simplified and satisfying flow.
RESEARCH & DEVELOPMENT
CREDITS
Client: X-Bionic
CGI & Production: Bolder Creative
Creative Direction: David Farquharson
Motion Design: Luca Viola, Callum Round, Charlie Ellis, Nacho Miró
Producer: Sophia Lengui
